Joli C. Cooper
Industry Partner

Contact
212–920–3704
cooper@cswprivateequity.com

Professional Experience
Joli C. Cooper has over 20 years of domestic and international marketing and management experience with top tier consumer packaged goods companies including Nestle, Tropicana, Seagram and Vitality Beverages.

Prior to forming Cordova, Smart & Williams, LLC, Ms. Cooper was senior vice president and chief marketing officer with Vitality Beverages, Inc., one of the largest, dispensed beverage manufacturers in North America. Prior to Vitality, Ms. Cooper was president and chief operating officer of Pasco Brands, Inc., the largest private label juice manufacturer in the U.S.

From 1989 to 1998, Ms. Cooper held marketing positions with increasing levels of responsibility with both Nestle USA and Tropicana/Seagram, including global marketing assignments in London and Latin America and a host of brand management assignments in the U.S.

Ms. Cooper was the recipient of the 2002 Wharton Alumnae of the Year Award and has been featured in a number of business publications, including Beverage Industry, Grocery Headquarters, and Working Mother.

Current Board Affiliations

• The Tampa Chamber of Commerce
• The United Way of Tampa Bay
• The Children's Home, Inc.
• Junior Achievement
• The Notre Dame Club of Greater Tampa
• The Wharton School of the University of Pennsylvania's Alumnae Board

Education
Ms. Cooper holds a M.B.A. from The Wharton School of the University of Pennsylvania , a B.B.A. in Finance from the University of Notre Dame and has completed the Directors' Education Institute at Duke University.